Week 6 DQ 6 Assignment
This week’s journal articles consider the globalisation of business and culture, and discuss the ways in which it can affect international business strategy and management. Consider the evidence you see for the globalisation or localisation of culture in the consumer and/or labour markets and respond to the following questions:
Discussion Question: How important is effective management of the culturally diverse social capital in a multinational company for achieving strategic corporate objectives with regard to human resource management or the management of other business functions? Apply the concepts of globalisation, localisation, and glocalisation to the business function that you select. Is social capital equally important in each paradigm? Explain your answer with reference to practical examples from your own organisation or professional experience.
A typical answer should have about 500 words, but it is the quality of the answer that matters, not the number of words. Satisfactory answers will demonstrate clear understanding of the topics and issues related to the Discussion Question. Good answers will be able to explain the reasons in more depth. Excellent answers will be able to raise appropriate critical questions. Weak answers will demonstrate only a partial grasp of what is important in the context of the Discussion Question.
I need 2 references from the below reading materials and 2 as per writer’s preferences
1. Taylor, S. (2007) ‘Creating social capital in MNCs: the international human resource management challenge’, Human Resource Management Journal, 17 (4), pp. 336–354, Wiley InterScience [Attached as Week 6 Reading material 1]
2. Merz, M.A., He, Y. & Alden, D.L. (2008) ‘A categorization approach to analyzing the global consumer culture debate’, International Marketing Review, 25(2), pp. 166–182, Emerald [Attached as Reading material 2"]