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Unit 5 Individual Project- Implementation of Global Strategies

May 17, 2017 0 Comment

MGMT 690 -1702A-01 Strategic Management in Dynamic Environments


Assignment Objectives- Formulate and implement business-level corporate and global strategies.


Compose, prepare and recommend strategies to achieve and sustain a competitive market profile.


Demonstrate the ability to analyze emerging global marketplace for potential growth and opportunity.

Assignment Description –

Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy, but it is far from organized. You e-mail Deborah to inform her that you are almost ready and that the initial planning is complete. A little while later, the phone rings and you see Deborah’s name on the caller ID.


“Hi, Deborah. What’s up?” you ask.


“I’d like you to present to the advisory board next week,” Deborah says. “They are very curious about your findings and would like to know if globalization is a good opportunity for the company. The board wants to finalize their strategic plan, and this may be a key part of it.”


After you hang up, you begin thinking through the different items that you will need to cover.


As you finalize the marketing plan, complete the following:


Is globalization a good move for the company?

What is your rationale behind this decision?

What geographic location should be a target for global expansion?

What background information can you provide to support this decision?

How will this decision support the overall goal of growth and expansion?

How would you refute someone with the opposing perspective?

 Other Information

Instructor’s Comments:

Key points to check when writing your final paper:


Review Unit 5 IP Task Description

Global Expansion Recommendation Template provides a guideline on how to address each question in Unit 5 IP. The Template: a) Covers Key sections of the document and maps the questions under each section and b) Helps you to understand how to transition the overall results of research gathered over the last 4 weeks into the document

Do not forget to omit “I “ from the paper. Specifically, the paper must be written in an objective versus subjective manner – based on the knowledge gained from your research over the last four weeks of class.

You must include in-text citations in order to acknowledge the source of information shared as well as list all sources under the Reference section. Additional points will be deducted if this is missing from your paper.



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