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Much has been written about the problems at Euro Disney, the Walt Disney Company’s theme park and resort complex, which opened in France in April 1992. These difficulties were largely attributed to Disney’s lack of understanding of European (particularly French) culture, and the company’s failure to modify its American theme park concept to fit the preferences and customs of European visitors. Discuss how the Walt Disney Company could have used input from cross-cultural analysis in better designing and operating Euro Disney, using a computerized literature search about Euro Disney from your school’s library.

josh
May 21, 2014 0 Comment

Much has been written about the problems at Euro Disney, the Walt Disney Company’s theme park and resort complex, which opened in France in April 1992. These difficulties were largely attributed to Disney’s lack of understanding of European (particularly French) culture, and the company’s failure to modify its American theme park concept to fit the preferences and customs of European visitors. Discuss how the Walt Disney Company could have used input from cross-cultural analysis in better designing and operating Euro Disney, using a computerized literature search about Euro Disney from your school’s library.

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