Melbourne Cup Australia
Paper , Order, or Assignment Requirements
Distinguish the unique aspects of sport events and analyse their importance to the Australian economy and culture. Assessment Brief:
Working with a client sport focussed organisation or community based in Australia (as i chose Melbourne cup) the student is required to develop a sport event research report and concept for the client or host community. The student should note that they will be using this client or community for all three assignments in this unit.
Students should note that in this assessment task the focus is upon the organisation. The specific event should not be referred to at this stage as this assessment is all about identifying objectives and strategies of the organisation that may be fulfilled by developing a sport event. The primary objective (250words)
Identify and analyse a suitable organisational primary objective that would be suitable for the host community or organisation to achieve via a sport based event. Note this is not identifying the primary objective of the event, but rather the primary objective of the organisation that a sport based event could achieve.
PAPER Test (500 words)
The student must do a PAPER test to identify secondary objectives/strategies, plus the tactics for achieving them for the proposed sport event.Promotion: Marketing and communication strategies that inform the marketplace about the event are clearly identified and analysed
Audience: Groups potentially interested in attending or participating in the event are identified and analysed
Partnerships: Categorize the beneficial relationships that can be established to enhance the event experience or provide necessary resources
Environment: Investigate the factors that can directly or indirectly affect the success of the event
Revenue: Examine the potential financial returns of the event.