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Media effects and cultural studies

josh
June 19, 2015 0 Comment

Media effects and cultural studies

Paper instructions:
This documentary forms the basis of assignment two and your submissions to your group will be based on your reflections of the keynote address.
If you have not already done so please watch ‘Weapons of Mass Deception’.
It is available via YouTube:

Question

How does the keynote address(Weapons of Mass Deception) fall/not fall under the Cultural Studies paradigm? Discuss the issues with reference to storytelling and master narratives; dominant and subordinate groups; hegemony, polysemy (provide examples); dominant (preferred), negotiated and resistant (oppositional) reading of the video content (you may select one scene from the video for this part of the analysis); social power; the nature and role of ideological social apparatuses. Provide examples to illustrate how these concepts are embedded in the keynote address.

You need to present an argument as to whether or not the keynote address (Weapons of Mass Deception) falls under that particular theory. Your argument needs to be justified with reference to elements of the theory as listed in the question (in other words explain key aspects of each theory and how they apply to the keynote address).
Whichever stance you take (it is or is not relevant to the keynote) you need to justify your argument and highlight to the author that you understand the theories and how it can be applied to the keynote address. In doing so you should draw from the key literature (Fiske’s paper) to support your analysis and argument.(200~300 words)
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