Marketing Plans and Performance
Marketing Plans and Performance Discussion on understanding the importance of the marketing plan and its macro effect on the company, its product and the ROI. A situation analysis will be explored as well as the effects of a SWOT and performance review. Topics for discussion will include (but are not limited to) the following concepts: • Leveraging core competencies • Performance and strategy implementation • Resources allocation • SWOT analysis • Marketing Metrics • Usage barriers • Forward looking metrics • Backward looking metrics • Customer performance Metrics • Customer satisfaction • Customer retention • Financial performance metrics • Shareholder metrics • Relevant articles posted by faculty Homework: Assignment V (Marketing Plans and Performance The objective of this assignment is to realize the value of a marketing plan to the organization – a view of the broader picture and its value and contribution to the overall strategic plan by avoiding a myopic approach to developing markets and hence ongoing customer value. Format: APA, Font: Times New Roman Size 12, paper length, 5-6 pages. Cover page and reference page are additional pages and should not be included in the page count. It is expected that papers contain the proper marketing terminology as used in the text.