Kill_Kapture Case Analysis

josh
May 28, 2019 0 Comment

You are required to provide a written analysis of one case study – Kill_Kapture. The answers to the case study analysis are to be typed (single line spacing), minimum of 1000 words plus any appendices and a reference list (Chicago referencing). Provide answers to the following:

1) Identify the demographic characteristics of the target market for Kill_Kapture. 

  • – Define market segmentation.
  • – Define target market.
  • – What is/are the bases for segmentation (esp. demographics).
  • – Research on who are the target market of Kill_Kapture (support with market segmentation and demographic sector journals).

2) In psychographics segmentation of the target market for the Kill_Kapture brand, how does the concept of self-orientation apply?

  • – Define psychographic segmentation, psychographic characteristics (buying behaviour using VALS 2 – actualisers, fulfillers, achievers, experiencers, believers, strivers, makers and strugglers).
  • – Research and explain self-orientation (VALS 2)including self-values and self-concept, include relevant journals.
  • – How does the concept of self-orientation applies to customers. 

3) What type of targeting strategy is Kill_Kapture using? 

  • – What is targeting marketing? Why is it important?
  • – Types of marketing strategy (i.e. Mass marketing)
  • – What is Kill_Kapture targeting strategy? The justification of their choice? Support with journals.

Marking Guidelines: 

1) 3 questions answered in sufficient depth – minimum of 1000 words, with well informed, logical discussion

2) Understanding of academic theory – analysis of relevant theories with application to the case study

3) Understanding of broader concepts – additional research demonstrated with discussion from a broader perspective which provides support to the analysis. 

4) Academic research 4 peer reviewed academic journal articles correctly cited and referenced and with relevance to the discussion

5) Quality of writing – clarity in writing, concise, avoiding grammatical and spelling errors

6) Overall report presentation – correct referencing, appropriate appendices and correct formatting. 

Additional resources: 

Kill_Kapture Website: https: //www.killkapture.com 

Australian Survivor Website: https://tenplay.com.au/channel-ten/australian-survivor/survivors

Reading: Chapter 6 in Walker et al. (2015) Strategic Marketing 3rd Ed.

Facebook
Twitter
Google+
  • 100% Original Essays Guaranteed
  • 8 Hrs Delivery Available
  • Original and creative work
  • Timely delivery guaranteed
  • 100% confidentiality guarantee
  • Variety of disciplines, topics, and deadlines
  • Discounts offered on every custom-ordered paper
  • Original papers written from scratch;
  • 100% confidential;
  • 100% plagiarism-free;
  • Fast turn-around time;
  • Direct communication with the writer;
  • Instant email delivery;
  • Free plagiarism reports;
  • 24/7 customer support team.
  • Choose your font
  • 12 point font size
  • Double-sized
  • Over 275 words/page
  • Text aligned left
  • One inch margin

We Accept

myonlinehomeworkhelper

you have a money back guarantee if you are not satisfied with our services