Industry Analysis: Tourism in Greece
Assessment (I will upload additional files later in my account)
Title: Industry Analysis in a European Location
“Tourism in Greece”
Task instructions and details:
You work for a leading Business Consulting Firm and part of your brief is to provide your firm with an update on the “state of play” for a specific industry in a specific location in Europe.
You are to write a report providing an analysis of the general and task environment of this tourism industry in Greece, which it operates in the European Union (E.U.)
You are to use any of the tools with which you are familiar (e.g. PESTEL, Porters Five Forces, SWOT or others) to analyse both the general (including international) and task environments in which this industry operates. The tools or combination of tools that you use for the analysis is your choice and may be based upon what you deem as appropriate for the industry and location you are investigating.
Please Note: For notes ( PAGE 4 ) and 2 readings (ATTACHED) to help you better understand the use of these tools of analysis and the general and task environment
The report needs to give the reader a brief sense of what has transpired in this industry historically, but more importantly what is the ‘state of play’ at present and what does the future hold for this industry in this location. Ultimately, the report needs to address the question of whether this industry has a future in this location.
Therefore, key insights into the future of this industry (whether positive or negative) in this location will need to be explained.
The report should also provide recommendations in terms of the strategic direction this industry needs to adopt going forward if it is to have a sustainable and viable future in this location, if that is indeed what your investigation and analysis has revealed. If your analysis reveals that there is no longer a viable future for this industry in this location what are the recommendations for firms presently operating in this industry in this location. A solid justification based on your research and analysis needs to underpin your recommendations.
Word limit: 4,950 WORDS
An example of a suggested structure of a report follows.
Components of the Report
In no more than 300 words summarize the key message of your report. What was the problem, how was it investigated, what were your findings, conclusions and recommendations
Table of Contents
Provide a list of the major and minor sections of your report.
Set the scene by giving some background information about the topic. Some justification as to why you chose this topic and why is it worthy of investigation? What are the objectives or aims/purpose of the investigation? What are the parameters of the report and limitations? Provide the reader with an overall outline of the report structure.
Results and Discussion
Discuss the evidence you have gathered with specific reference to the problem or issue you are investigating. Discuss what you have investigated and found and provide analysis to justify the recommendations that you will make at the end of the report. Evidence based inquiry is required, what interpretations and what judgements have you made as a result of your analysis. Tables, graphs etc. can be used to argue and support your arguments.
Group your arguments and organise them into a logical sequence, using sections and sub-sections with appropriately sign-posted headings. The report should have a consistent and logical flow and should be easy to follow. Make sure you acknowledge and cite all your sources and references.
Conclusion and Recommendations
Answer the question asked of you in the report. What has been the overall significance of what you have found? It might be useful to remind the reader of the key points in terms of your findings. What are the recommendations that flow on from your conclusion? Are there appropriate policy actions that you can suggest going forward? The conclusion and recommendation need to be consistent with the discussion that takes place in the previous discussion section. Avoid introducing new material into the conclusion.
Provide a list of all the sources and references you have used in compiling the report.
Appendices are to be avoided, what needs to be said should be in the body of the report.
Other Report Tips
• Keep the report concise and to the point.
• Bullet points are acceptable however within reason, the report needs to analyse, explain and justify. So do not provide an endless list of bullet points which provide little in the way of explanation (this will not be rewarded).
Criteria for assessment:
• Research and intellectual extension (30%)
What contribution has the report made to the development of our knowledge and understanding of the industry investigated?
• Analysis and Discussion (60%)
To what extent has the author demonstrated identification, analysis and discussion of the issues and used the evidence available to provide for consistent and sound reasoning in order to reach his or her conclusions.
• Clarity and quality of presentation (10%)
To what extent does the report communicate a clear and coherent message? Are the language, grammar and referencing satisfactory?
Assessment criteria – grading descriptors table