Hospitality Case study assignment
This case study must be submitted electronically to Turn-it-in the Assignments folder of the ULEARN course site. No hard copies needed. Due at the beginning of our final examination period for this class. This assignment will not be accepted if you plagiarize. Use the case study format below:
Include Your Name and Company name at the top of your paper.
This assignment must be submitted electronically to Turn-it-in the Assignments folder of the ULEARN course site in order to receive credit. All sections must be copied into a single document because TurnItIndoes not accept multiple documents for a single assignment. This requires careful copy/pasting and formatting, but is entirely possible. Your paper will not be accepted if you copy and paste this material directly from the internet sources. Use the case study format below:
Section One – Executive Summary – 5 points.
Outline the key findings, challenges, and recommendations in summary form (1-2 pages). This should include a strong use of terms learned in class (e.g. “competitive advantage”).
Section Two – Introduction/Background – 5 points.
Answer the questions:
When did they start/history?
What is their primary business? (and briefly describe the industry)
Who are its main competitors?
Be concise and precise. (don’t copy/paste off its website or Wikipedia.)
Approximate page length = 1 page.
Section Four – CPM – 10 points. (Texas Roadhouse, Inc and Chipotle Mexican Grill, Inc) Perform a CPM Chart. Compare your company with two competitors using at least 10 critical success factors.
Section Five – EFE – 10 points. Perform an EFE Chart with at least 6 opportunities and 6 threats.
Section Six – IFE – 10 points. Perform an IFE Chart. List at least 6 strengths and 6 weaknesses.
Section Seven – SPACE Matrix – 10 points. Perform a SPACE Matrix. Plot it.
Section Eight – Mental Map – outline root cause, accompany with a narrative – 10 points.
Section Nine – Best Solutions – 10 points.
List what you believe to be the best 3 solutions/strategies. Rank order them.
Label each solution by its strategy name (ex: horizontal integration).
List the 3 pros and 3 cons of each strategy.