Gruhme marketing plan
Paper , Order, or Assignment Requirements
You are required to write a report on the following:
With reference to the case study that you researched in Semester 1 (Gruhme)
- Critically appraise its current external environment, clearly identifying the firm’s current competitive and market position.
- Given your analysis in task 1 above, what strategy (ies) should the firm implement in order to ensure survival and growth in the future?
Module Learning Outcomes:
- Critically analyse and evaluate quantitative and qualitative data to determine an organisation’s competitive advantage and competitive marketing position.
- Explore the opportunities and constraints (internal and external) within which an organisation has to develop marketing strategy.
- Critically appraise an appropriate strategic market planning approach which effectively demonstrates an evaluation of markets, products and customers.
- Develop a strategic marketing plan which is appropriately structured, justified and can be realistically implemented.
- Analyse the challenges associated with marketing planning and the implications of such plans in relation to wider social and environmental issues.