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For many years, advertisements for Listerine Antiseptic Mouthwash had impliedly claimed that Listerine was beneficial in the treatment of colds, cold symptoms, and sore throats. An FTC adjudicative proceeding concluded that these claims were false. Thus, the FTC ordered Warner-Lambert Company, the manufacturer of Listerine, to include the following statement in the future Listerine advertisements: “Contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity.” Warner-Lambert argued that this order was invalid because it went beyond

josh
May 24, 2014 0 Comment

For many years, advertisements for Listerine Antiseptic Mouthwash had impliedly claimed that Listerine was beneficial in the treatment of colds, cold symptoms, and sore throats. An FTC adjudicative proceeding concluded that these claims were false. Thus, the FTC ordered Warner-Lambert Company, the manufacturer of Listerine, to include the following statement in the future Listerine advertisements: “Contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity.” Warner-Lambert argued that this order was invalid because it went beyond

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