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Ethics and Product Consumption Paper

July 23, 2016 0 Comment

Paper , Order, or Assignment Requirements

Go to the World's Most Ethical Companies Honorees (http://worldsmostethicalcompanies.ethisphere.com/honorees/ or a similar site and select a company with a reputation for ethical business practices.


Write a 750- to 1,050-word paper in which you complete the following:


Evaluate the company's past performance in marketing their products and/or services using the six pillars of the marketing code of ethics, as set forth by the American Marketing Association at: https://archive.ama.org/archive/AboutAMA/Pages/Statement%20of%20Ethics.aspx


Briefly define each of the AMA's six pillars of the marketing code of ethics–honesty, responsibility, caring, respect, fairness, and citizenship–and explain how your selected company has demonstrated adherence to each pillar in their past or current marketing communications and activities.


Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to the use and disposal (consumption) of its products, such as “green” initiatives or philanthropic commitments.

Cite and reference the company's Web site and at least two other valid and reliable research sources for this paper.

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