Entering a Foreign Market
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Imagine you are the marketing manager for a U.S. manufacturer of paper products (including paper plates, paper towels, napkins, toilet paper, and tissues). Your company is considering entering the Argentinean market. Consider the following:
Should the pricing decisions in Argentina be delegated to the local managers? Why or why not?
Should the advertising message that has been effective in the U.S. be used in Argentina? Why or why not?
What are some of the considerations that might be taken into account regarding product attributes?
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