Case Study, Management
Critically analyse the competitive positioning of Thorntons product range in the UK confectionary market using either Porter’s Generic Strategies (Cost Leadership; Differentiation; Cost Focus; and Differentiation Focus) or the Strategy Clock. (
Project description
Learning Outcome/s:
This assessment contributes towards satisfying the learning outcomes as specified in
your module guide.
Assignment Brief
Using the data and information provided in the ‘Thorntons plc’ case study:
• Critically analyse the competitive positioning of Thorntons product range in the
UK confectionary market using either Porter’s Generic Strategies (Cost
Leadership; Differentiation; Cost Focus; and Differentiation Focus) or the
Strategy Clock. (Approx. 2000 words)
• Then, use your analysis to reflect on the sustainability of Thornton’s strategy
given its competition in the UK. (Approx. 500 words)
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