Case of Benjawan Thai Cuisine: Strategic Marketing for Thai Restaurant in UK
“You are the newly appointed marketing manager of an independent retail company of your choice, in United Kingdom. You have discovered the main challenge you face is to implement a branding and positioning strategy to increase their revenue generation and to gain competitive advantage.You have been asked to produce a detailed marketing plan for one-year plan together with an outline plan for the following three years.”
In this paper, I choose the case of Thai Restaurant in UK named Benjawan Thai Cuisine (http://www.benjawan.co.uk/)
The structure and word count need to be based on the structure that my teacher has identified in the PDF file which I attached to you. 3300 words is ok for this paper. You don’t need to do 3500 words as teacher indicated.