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Case of Benjawan Thai Cuisine: Strategic Marketing for Thai Restaurant in UK

September 6, 2013 0 Comment

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“You are the newly appointed marketing manager of an independent retail company of your choice, in United Kingdom. You have discovered the main challenge you face is to implement a branding and positioning strategy to increase their revenue generation and to gain competitive advantage.You have been asked to produce a detailed marketing plan for one-year plan together with an outline plan for the following three years.”
In this paper, I choose the case of Thai Restaurant in UK named Benjawan Thai Cuisine (http://www.benjawan.co.uk/)
The structure and word count need to be based on the structure that my teacher has identified in the PDF file which I attached to you. 3300 words is ok for this paper. You don’t need to do 3500 words as teacher indicated.

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