BUSINESS PLAN ON BBQ RESTAURANT
Paper , Order, or Assignment Requirements
We are looking for a nicely presented , well structured Business Plan which includes the following element :
Executive Summary (One Page)- your team works on this
- Name your Business : = Unique name
check with : Google search , Yellow pages online , telephone directory online and companies house for ltd companies.
b . what is your business idea ? = innovation ?
- what business are you in ?
- define the type of business = Start Up ?
- describe the product or service . = what ?
f . How will you be trading( legal format )? = How ?
Sole trader, Partnership or LLP , Ltd company , Cooperative
- where will you be trading ? = where ?
Address , location
h . Reasons (motivations) for starting your business . = why ?
- Planned start date. = when ?
j . The top team – people involved = who ?
I keep six honest serving men ( they taught me all i knew)
Their name are what and why and when and how and where and who . ( Rudyard kipling 1965-1936
- Marketing Director
Three Key Parts :
1 . market Research & analysis
Product or service -description
what is your usp = unique selling proposition-your innovation ?
who is your customer ?
what is the appeal to customers ?
Terget market trends , facts & figures
secondary research, primary research , facts & figures
Customer wants / needs/ expectations
Benefits offered by your business to target customers
why is your business special ? Innovation
how is your business different from your competitors ? innovation
Ss & Ws of major competitors
How can you exploit the WS of your competitors ?
what is your competitive advantage?
- Marketing plan
4Ps / 7Ps
Product – Innovation
price-pricing policy ( avoid lowest price !!)
Promotion – budget figures go into the cash-flow spreadsheet as incomes so work very closely with the finance director
Place – channels , physical and online
Other Ps ? E.g. profit margin
- Sales Forecasts
Your figures go into the cash-flow spreadsheet as incomes so work very closely with the finance director .