11 pages. Marketing Management and Strategy (My product is Nutella Energy Beverage)
This personal report is about Nutella energy beverage that is Nutella chocolate energy milk with calcium and proteins. The target customer of the product who is young and wealthy without children and has extreme enthusiasm on doing sports. As for promotion, the company would hold events in university campus and put poster and advertisements on any visible public area to attract target customer; furthermore marketer also put the beverage in the vending machine to convenient them buy it. Finally company would apply three main strategies to enter into market which are sale management strategy, retailing strategy and internet strategy.I had three presentation on my seminar before. You’d better take it into consideration and i will upload them. But please my presentation was bad and they were just an advice as recap . Reference: dont use them too long. they are just supporting. Dont describe them too much and use too many words, but emphasize my products. PLS use 3-5 Academic journal articals As reference. MOST importantly, i will upload the marking scheme , take them seriously. Task 1 Brief recap of product/service presented at Presentation 3 Reflect on what has been proposed across all presentations and identify any flaws/weaknesses; anything and everything that has been proposed. Provide a critical review/evaluation of what has been proposed thus far with your proposals for amendments which would enhance the point of difference in the final offering prior to launch Amendments will impact on the 4Ps and respective strategies. Critical review. Propose, and justify, subsequent amendments to Marketing Mix strategies as a result of your amendments to the product/service offering Provide metrics as a means of evaluation and control over the 4 Ps of the Marketing Mix TASK 2 Critical review of the application of the additional components that make up the extended marketing mix to your product/service Critically review the literature on SD-Logic to establish its relevance and contribution to potentially further enhance your product/service Critically evaluate the literature on services marketing, relationship marketing, internal marketing and social and ethical marketing and discuss how/whether they might be applied in a more service, rather than goods, dominant approach to adding value when marketing your product. Appropriate metrics should be provided as a management tool for evaluation and control Examples should be provided where possible to demonstrate awareness TASK 3 Customer engagement with brand, company, product/service Launch stage of the npd process – identify different touch points which would be appropriate – justify with examples and application of proposals for strategies across the 7Ps and issues raised in Tasks 1 and 2 Critically analyse their relevance in relation to target marketing strategy for enhancing the potential for customer engagement and added value. Identify the marketing metrics that would be most appropriate across this process, analysing how and why they would contribute to the evaluation and control when analysing the success of your product when it goes to market.